CRM (customer relationship management) is a business strategy that blends processes, people, and technology to help you attract sales prospects, convert them into customers, and keep existing customers satisfied and loyal. The goal of CRM is to learn as much as possible about each customer's attitudes, needs, and behavior to provide them optimal service and retain the relationship. Because business success is all about customers and their needs, it's difficult for companies to achieve and maintain leadership and profitability without a sustained focus on CRM.
CRM reaches into many areas within the organization, including sales, customer service, and marketing. Salesforce.com offers a technology solution for all those areas and more. With Salesforce.com, you can manage customers while minding your budget—a key balance to achieve in today's economic climate. Our CRM solutions also lead the way in terms of speed of deployment and time to value: Compared with conventional CRM software, Salesforce CRM can be up and running—and delivering critical business results—within 30 days.